CASE STUDIES
SEARS
About:Sears wanted to have a deeper connection with its online students, helping them overcome the back to school process via game mechanics. The Sears Campus Connection activity was designed especially for the young college freshmen, starting a new life for themselves away from their parents. The activity was named "College life challenge" and was based on a variety of engagements, mixing fun and games with shopping and trivia.
Success:
The activity's results were amazing and participants enjoyed engaging with Sears, Kmart & mygofer on their way to campus making the road to the first year away from home smooth and supportive.
The activity's results were amazing and participants enjoyed engaging with Sears, Kmart & mygofer on their way to campus making the road to the first year away from home smooth and supportive.
GREENPEACE
About:Helping the world becoming a better place was never as social. Greenpeace Argentina has one of the largest Greenpeace social pages on Facebook. They wanted to better engage their 800K fans, get to know them & have them more active while helping the great causes Greenpeace represents.
Success:
In less than a month, the active fans on page multiplied by 4!
With FanGager, Greenpeace turned its non active fans to active and the active fans to activists.
In less than a month, the active fans on page multiplied by 4!
With FanGager, Greenpeace turned its non active fans to active and the active fans to activists.
AMERICAN EXPRESS
About:American Express Cards in Israel Launches the First Reward Program for Facebook Fans.
For each engagement at the American Express Facebook page, fans automatically gain points that can be transformed into gifts.
Success:
According to Irit Batat, American Express Israel VP Marketing and Business Development, "We have always believed in granting deep value to our loyal customers. With the FanGager technology we can activate the same strategy on Facebook for social engagements that gives the American Express brand a real value."
According to Irit Batat, American Express Israel VP Marketing and Business Development, "We have always believed in granting deep value to our loyal customers. With the FanGager technology we can activate the same strategy on Facebook for social engagements that gives the American Express brand a real value."
THE BIG BROTHER REALITY SHOW
About:For season 3 of the "Big Brother" reality show, Mako site decided to take the "24/7" notion to a new level, where the show's fans can engage in activities related to its content whenever they want.
Mako wanted to manage 4 facebook pages relating to the show, and a central page of their site simultaniously allowing the fans to collect points wherever they chose.
Success:
So far the 3 Mako and Big Brother's show pages on facebook gained massive fan engagement. The fans participation rate on the sponsor's RC Cola page inclined in thousands.
So far the 3 Mako and Big Brother's show pages on facebook gained massive fan engagement. The fans participation rate on the sponsor's RC Cola page inclined in thousands.
NOKIA
About:Nokia, a mobile phone company, wanted a social tool that will allow better interaction with their fans and create better experience when launching new products.
The OVI store for Nokia mobile apps is in the heart of Nokia's activity and so is rewarding the fans engagements with apps shaped badges, recommended apps as gifts and tasks such as visiting the OVI store was the natural customization of the platform.
Success:
The full CRM admin system gave Nokia the ability to know who are their top fans and the simplest way to interact with them.
Nokia's social activity manager sent direct messages to users who engaged on the Nokia wall or bought OVI store tip as a gift.
In simple words - the page came to life and it's only the beginning.
"FanGager's technology has provided us the tools to significantly increase overall fan engagement with our brand"
- Anat Elhanani Digital Marketing Manager at Eurocom Nokia
The full CRM admin system gave Nokia the ability to know who are their top fans and the simplest way to interact with them.Nokia's social activity manager sent direct messages to users who engaged on the Nokia wall or bought OVI store tip as a gift.
In simple words - the page came to life and it's only the beginning.
"FanGager's technology has provided us the tools to significantly increase overall fan engagement with our brand"
- Anat Elhanani Digital Marketing Manager at Eurocom Nokia